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M Plaza, a new digital experience in the heart of Seoul

Project Overview:

It is the M Plaza shopping mall, for whose refurbishment, led by Necsum Trison

digitalisation, an innovative concept has been conceptualised and executed, blending the

digital and artistic worlds with special materials and finishes. The entrance to the shopping

centre is now more striking and spectacularly beautiful, thanks to the engineering that

manages to perfectly integrate technology into the space and thus enhance visibility from the outside, as one of the main objectives was to energise and attract attention to this entrance.

How the project enhances the user experience:

Once inside, the visual linearity accompanies the visitor, where technology is mixed with warm wood materials and lighting details. To enhance the ascent to the upper floors and create a welcoming but elegant entrance, subtle contents have been developed that play with the finishes.

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