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The BMW Digital Discovery Space


The BMW Digital Discovery Space is a training installation developed for the BMW Group Academy in Munich. Together with Playful Solutions and Lost in the Garden, we designed an immersive experience in which the employees of the automotive group can learn about the use and benefits of Data Analytics and Big Data.


Through the playful implementation, the experience goes beyond simple teaching formats and makes the process tangible. In addition, the players solve a fictitious challenge in the group and thus test their teamwork.

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