The creators adopt augmented reality technology to integrate virtual objects with the brand experience in the physical world.
It adopts augmented reality technology, combining with digital animation to create a metaverse world for the brand of Chow Tai Seng.
Business or Social Value:
In the age of Metaverse, the target market of Chow Tai Seng has become younger audience who adopted digital technology in their life. By using augmented reality technology, it offers target market an innovative brand experience to innovative the Asia luxuary brand's.